Interview with Jeff Sawyer, Turner Broadcasting Systems, VP Mobile & Connected Device Solutions,
Jeff Sawyer at MEF Americas 2011 discusses the panel, challenges of distributing content ‘multi-screen’ and Turner’s strategy. He describes:
- The relationship between the television and mobile device and how they can be complained and made complimentary – citing sports examples and Turner’s “Big Bang Theory” app.
- How mobile devices change consumers preferences for consuming entertainment.
- The need to innovate and take a lead in order to maintain a market-leading position. As technology is evolving Turner needs to place ‘multiple bets’.
- How consumers’ desire to have deeper experiences of TV content is moving Turner and other program-makers closer to viewers where their traditional customers have been advertisers and media distributors.
Another major highlight was the secret reveal of a tool used by the team to get in front of the steadily increasing mobile audience.
(Below is a written summary of Richard’s presentation notes)
Video Marketing Blaster: The Tool You Need to Attract Mobile YouTube Traffic to Your Business
Have you ever wondered how to move your You-Tube videos up the search engine rankings quickly and efficiently? Video Marketing Blaster Pro may be just the software you need to attract You Tube’s mobile phone audience.
YouTube ranking has become incredibly competitive in the past few years; with thousands of videos being uploaded every day, it is easy to get lost in the shuffle. Video Marketing Blaster software will give you the tools you need to not only drive targeted traffic to your videos, but also allows you to get your videos first page and top rankings on YouTube and Google by using Search Engine Optimization terms and phrases, just like the pros do with written web content.
VMB has consistently high ratings among verified users, who report that the software has helped gain viewers and increased their rankings in YouTube and Google. You can read the full Video Marketing Blaster Pro Review here.
Video Marketing Blaster’s Claim: 3 Clicks to Higher Ranking Videos
- Untapped Keywords: VMB will suggest multiple keywords and terms related to your personal video niche.
- Competitive Analysis: VMB effectively monitors your competition so you can always stay a step ahead of them.
- Automatic Search Engine Optimization: VMB will automatically assign your video with terms, keywords, tags and descriptions that will drive audiences to your videos and help you gain the highest rankings on Google and YouTube.
How it Works
This software takes seventy ranking factors, such as keywords in a title, longtailed keywords, and partial keywords, and balance them automatically for you with one click to insure your videos have the perfect mix to make them stand out from the competition. They discovered that YouTube changed its algorithm for ranking from an exact match to an associated, or lexical semantic, match. VMB created its own engine to conform to the new algorithms and seek out these terms. In turn, this software can connect you to YouTube’s signals and keywords used when ranking videos for any niche imaginable.
Video Marketing Blaster Pro uses a database of over 500% more suggested keywords than any other video marketing tool currently available. The software allows the user to apply these words in descriptions, titles or tags to videos with just one click.
In addition, VMB uses a rank tracker to keep you updated on where you stand in the rankings. This feature also allows you to track views and comments on your videos, and lets you see where your competitors are ranking.
Video Market Blaster Pro is currently offering a discount to new purchasers, and is selling its software for $37 instead of the usual $97 it would normally cost. This is a one-time purchase, and the product comes with a thirty day money back guarantee. This price covers all four modules of the software: the keyword researcher, automatic SEO tools, the competition tracker, and the rank tracker. In addition, the website offers a free bonus book titled “Exploit Affiliate Launch BluePrint,” which can help you to earn a steady income with VMB.
Video Market Blaster Pro offers many more features than its competition, and has hundreds of positive reviews. User friendly and affordable, this may be the tool you need to drive targeted mobile user traffic to your videos.