2012 Agenda
Please find below the agenda for MEF Americas 2012 (further session details and speakers to be announced shortly)
Pre-Conference: Monday, December 3rd
17.00-19.00 MEF LatAm AGM & Board Elections
19.00-21.00 MEF Americas 2012 Welcome Reception
Day 1: Tuesday, December 4th
8.00-9.30 MEF NA AGM & Board Elections
8.30-10.00 Registration & Networking Breakfast
The Changing Mobile Landscape
10.00-10.15 Welcome by MEF Global, North and Latin America Chapter
Chairs
Andrew Bud, Chairman, MEF and new incoming Chairs for MEF
LatAm and North America
10.20-11.20 Keynote: The Big Data Phenomenon: Changing the m-Commerce
Game
Richard Crone, CEO & Founder, Crone Consulting
Heidi A. Liebenguth, Consulting Partner and Research Director,
Crone Consulting
11.25-11.55 Keynote: Mobile Gives You Wings: From Brand to Media, Big
Screen to Small
Bernhard Hafenscher, Head of Digital Sales & Business Development,
Red Bull Media House
12.00-13.00 Pushing the Boundaries in Consumer Engagement
This session will provide insights from key players in the mobile and brand
ecosystem, who will present case studies to show examples of how they
are using mobile as a key engagement channel to drive ROI and
conversion.
13.00-14.30 Networking Lunch
Innovation 360
14.40-15.10 Keynote: The Future is Now
Richard Kramer, Founder & CEO, Arete Research
15.15-15.45 Insight: The Carrier in the Digital World: Riding the New Revenue
Wave
Mike Cooley, VP New Ventures, Sprint
15.50-16.35 Panel Discussion: Big Data: Disrupter or Enabler?
If big data is so critical to driving revenue and market positioning over
the next few years in so many verticals, how do incumbent and new
companies leverage big data to grow their businesses? This discussion
will expore how to use big data to best accelerate your business and
avoid disruption.
16.40-17.00 Insight: Innovation pond - Where will the next solutions come
from?
Alex Vieux, Founder & CEO, Red Herring
17.00-18.00 Battle of the Start-Ups: North & Latin America pitch for
MEF Americas Innovation Award 2012
n association with Red Herring
18.30-20.30 Networking Cocktail Reception Sponsored by:.jpg)
.
Day 2: Wednesday, December 5th
8.30-10.00 Networking Breakfast
Spotlight on Growth Markets
10.00-10.10 Intro by MEF
Rimma Perelmueter, Executive Director, MEF
10.10-10.25 Insight: Global Consumer Usage Trends: Key Finding from MEF's
Global Consumer Survey 2012
Sanjaya Krishna, Board Director, MEF North America / Advisory Principal
& US Digital Services Leader, KPMG
10.30-10.50 Insight: Eastward Bound
Speaker TBA
10.55-11.40 Discussion: New opportunities in mobile payments across
Growth Markets
11.45-12.30 Discussion: What's next for LatAm? Mobile Content Predictions
for 2013
As we come to the close of the year, what content types, technology and
platforms will lead the way in 2013? Will games still be as popular?
Will Java downloads still make money? Will HTML5 content become
dominant?
12.30-14.00 Networking Lunch
So....What Comes Next?
14.10-14.30 Keynote: How Mozilla is Taking business out of the App Store
Rick Fant, VP Apps & Marketplace, Mozilla
14.30-15.15 Discussion: The Browser as the Super App
As the app economy matures, OEMs are focusing their attention on
super-APPs like maps, passbook and the browser. Are brands being
filed and forgotten on the phonetop? Can a more mature browser be
a better bet for brands that need functionality and more access
to the consumer’s attention.
Consumer Trust Session:
15.20-15.30 Overview: Consumer Trust: Ignore it at Your Peril
15.30-15.50 Fireside Chat: Inside the Beltway
Find out what legislation is coming down the line that will impact the
industry. Why should we care? What’s the case for regulation?
What’s the burden on industry?
Interviewer: Todd Daubert, Partner, SNR Denton
Interviewee:Manas Mohapatra, Director of Mobile Policy,
Mobile Technology Unit, FTC
15.50-16.30 Panel Discussion: Walk the Line: The balance between
protecting your customers and monetizing their data
On the one hand companies want to be good corporate citizens -
protect their customers and respect their privacy. On the other hand,
the basis of the digital economy is increasingly dependant on monetising
customer data. This panel discussion will focus on how to find the right
balance.
16.35-17.15 Endnote: Rio 2016
Harald Batista will give insights on the extraordinary story of how Rio won the
2016 Olympics and how the Batista family helped in that effort, the economic
growth of Brazil over the next decade and the importance of partnerships
between regions in a global economy.
17.20-17.30 Closing Remarks
Andrew Bud, Chairman, MEF
17.30-18.30 Happy Hour
*Topics and sessions are subject to change at the discretion of the organizers
