Agenda
Please find below the agenda for MEF Americas 2011 (further session details and speakers to be announced shortly)
Pre-Conference: Monday, November 28th
12.00-19.00 Conference registration open
17.00-19.00 MEF LatAm AGM & Board Elections- (Flash Room, Level 4)
19.00-21.00 MEF Americas 2011 Welcome Drinks- (Upper La Cote Restaurant)
Day 1: Tuesday, November 29th
8.00-9.00 Registration, Breakfast & Networking
9.00-9.15 Welcome by MEF
Ron Czerny, CEO, Playphone / Chairman, MEF LatAm
Gary Schwartz, CEO, Impact Mobile / Chairman, MEF North America
9.20-9.40 Keynote: Creating Hyper Local App Economies
Marco Argenti, SVP, Developer & Marketplace, Nokia
9.45-10.05 Keynote: Enabling Desire: Content and Its Link to Commerce
Tom Daly, Director, Mobile&Search, Global Connections,
The Coca-Cola Company
10.10-10.55 Panel: Mobile Routes to Market - Planning Your Long-term Strategy
Moderator: Andrew Bud, Chairman, MEF
Panelists:
Craig Besnoy, Managing Director, North America, Netbiscuits
Jay Emmet, General Manager, OpenMarket
Gautam Lohia, SVP, Client Partner, Blast Radius
Jeff Simmons, Assistant Vice President, CTIA
Massimiliano Pellegrini, CEO, Dada Entertainment (a Buongiorno Company)
10.55-11.25 Break
11.30-12.15 Panel: Opportunities & Complexities of the Evolving Apps Ecosystem
Moderator: Vildan Hasanbegović, Deputy Director, MEF
Panelists:
Anand Krishnaswamy, Director Global Alliances, Research in Motion
Andres Martinez Ortiz, Program Engineer, BlueVia (Telefonica O2)
Marlon Rodrigues, Director of Alliances, Polar Mobile
Steve Schwinke, Director of Advanced Technology, OnStar
12.20-13.05 Panel:Catalysts for Maximising Consumer Engagement
on Connected Devices
Moderator: Rimma Perelmuter, Executive Director, MEF
Panelists:
Anders Evju, SVP & GM, Playphone Social
Margaret Glover Campbell, SVP Marketing & Communications, Poynt
Tery Howard, SVP & CIO, Miami Dolphins
Loic Maestracci, Marketing Director, Zed USA
John Orlando, EVP Marketing & Business Development, Sixth Sense Media
13.10-14.10 Lunch
14.15-15.35 MEF Americas Leadership Summit - Get Ready to be Disruptive!
Insights on the Future of the Mobile Connected Device
With an exclusive closed-door format, The MEF Leadership Summit Series
brings together leading visionaries debating the critical issues facing
mobile, and gives rise to PR-free, frank analysis delivering corporate insight
and industry calls to actions.
Led by Andrew Bud, MEF Chair, Stimulus presentation by Jeffrey Belk,
Managing Director of ICT168 Capital, LLC
15.40-16.25 Panel: Towards a Connected Future: Building Your Content Strategy
in a Multi-Screen World
Moderator: Rob Woodbridge, Founder, Untether.tv
Panelists:
Tracy Bromley, Senior Director of Business Development,
Shazam Entertainment
Joe Lalley, VP Digital Products, MTV
Kevin Morrow, Director, Content Sourcing Group / Media Solutions Center,
Samsung Electronics
Jeff Sawyer, VP Mobile & Connected Device Solutions,Turner Broadcasting
Neil Stiles, President, Variety Group
16.30-16.50 Q&A Session with Shadeyville DJ Epps and Special Celebrity Guest
Moderator: Ralph Simon, CEO, Mobilium Int'l and Chairman Emeritus &
Founder, MEF Americas
16.55-17.00 MEF Closing Remarks
Andrew Bud, MEF Chair
17.00-19.00 MEF North America AGM & Board Elections (Flash Room, Level 4)
19.00-21.00 MEF North Americas 2011 Cocktail Reception and
Drinks Sponsor Openmarket- (Oasis Pool)
An exclusive opportunity to relax, meet and network with all conference delegates.
Sponsored by |
Supported by .jpg) |
Entertainment provided by |
Day 2: Wednesday, November 30th
8.00-9.00 Breakfast & Networking
9.00-9.05 Welcome by MEF (including Board Election announcements)
Rimma Perelmuter, Executive Director, MEF
9.10-9.25 MEF Policy & Initiatives Update: Spotlight on M-Commerce-
Presentation of MEF Global Consumer Survey Results
Vildan Hasanbegovic, Deputy Director, MEF
Sanjaya Krishna, Principal, Digital Services Leader,
KPMG & Vice-Chair, MEF North America
Gary Schwartz , CEO, Impact Mobile & Chairman, MEF North America
9.30-9.50 Keynote: m-Commerce and Alternative Financial Services to the
Underbanked - Big Need, Big Opportunity and Ready Now
John Carney, SVP, Consumer Marketing , Sprint
9.55-10.40 Q&A Session: What is the Wireless Carrier's New Role?
An interview with John Carney from Sprint
Moderator: Sanjaya Krishna, Principal, Digital Services Leader,
KPMG & Vice-Chair, MEF North America
10.40-11.10 Break
11.15-12.00 Moving Plastic into the Cloud: Prepaid, Affinity and Wallets
Moderator: Gary Schwartz , CEO,
Impact Mobile & Chairman, MEF North America
Panelists:
Jeff Kiedrowski, VP &GM, inComm
Andy Kleitsch, CEO, Billing Revolution
Nick Macilveen, Director of Carrier Partnerships, Paypal
Angel Pacheco, VP of Operations, Utiba
Keith Smith, President & COO, CorFire
12.05-12.50 Panel: Competing Payment Models & How to Choose the Right One
Moderator: Jorge Partidas, CEO, Wau Movil & Vice-Chair, MEF LatAm
Panelists:
Mary Gramaglia, Director of Mobile Banking, Sybase
Greg Keough, CEO, RegaloCard
Alejandro Leyva, Latin America eBusiness Head, Citibank
Joe Lynam, CEO & Founder, PaymentOne
Tom Purves, Senior Business Leader, Merchant Strategic Solutions, Visa
12.55-13.55 Lunch
14.00-14.45 Panel: Privacy Issues and the Imperative for Maintaining
Consumer Trust
Moderator: Todd Daubert, Partner, Communications Media and Technology
Practice, SNR Denton
Panelists:
Lorena Aragon, Partner, Ardua
Sarah Hudgins, Director of Public Policy, IAB
Patti Poss, Counsel to the Director, Bureau of Consumer Protection,
Federal Trade Commission
Steven W. White, President & CEO, ImageVision
14.50-15.35 Panel: Growing the Latam Market - Opportunities & Challenges
Moderator: Filipe Roup Rosa, General Manager, MEF LatAm
Panelists:
Fabricio Bloisi, CEO, Movile
Ricardo Carvalho, Co-Owner, Co-Founder & Managing Partner, TIMWE
Gianluca D'Agostino, CEO, Neomobile
Juan Franco, CEO, Mentez
Arturo Galvan, CEO, Naranya
Jose Luis Gralla, CEO, Binbit
15.40-16.00 Research Presentation: Mobile Shopping & Commerce:
Understanding Barriers to Further Adoption of Mobile Usage
Archie O'Connor, Head of Business Development, North America, InMobi
16.05-16.50 Panel: The Path to Purchase - How Brands and Retailers Can
Influence Shopping Behavior
Moderator: Jeff Sass, Vice President & Chief Evangelist,
Myxer / Mobile Monday Miami
Panelists:
Michelle Magallon, VP of Digital Commerce, Pery Ellis International
Johann Huber Guiterrez, Mobile Strategy & Product Development,
Macy's & Bloomingdales
Drew Pitts, Senior Director of Sales, Impact Mobile
Matt McKenna, Founder & President, Red Fish Media
16.50-17.00 Closing Remarks: Sharing the Growth Opportunities across
North America and LatAm
MEF
*Topics and sessions are subject to change at the discretion of the organizers
