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Battle of the Start-Ups

Enter to win the inaugural MEF Americas 2012 Award for Mobile Innovation

This competition is open to any mobile content and commerce start-up actively innovating in the North America and Latin America regions.


The live final will be hosted by Red Herring CEO, Alex Vieux, on December 4th where the 10 mobile start-ups finalists will pitch in front of an expert judging panel of VCs and regional experts and battle it out to determine a winner for each region, North and Latin America.


  • Companies who have received angel investment or Series A-round funding
  • In market less than 3 years

Selection Criteria:

  • Active in the mobile space in North America and / or Latin America
  • Idea is innovative and disruptive
  • Business plan is viable, has a monetization strategy, targets a large market, is scalable and has the potential to be a 'billion dollar plus' idea
  • There has been progress on the development of the idea (at a minimum, there are detailed set of design mock-ups)

How to Enter:

  • Enter HERE
  • All submissions and pitches have to be in English

Why Enter:

  • Each finalist will receive a complimentary two-day event ticket to MEF Americas 2012 (worth $800) giving you full access to the conference and workshops plus unrivalled networking opportunities with North and Latin America’s top mobile executives including carriers, brands, retailers, payment providers, agencies
  • Two winners: one start-up will be selected from each region
  • Prize
    1. Accolade and glory: Regional Winner of the first-ever MEF Americas Award for Mobile Innovation
    2. A full year’s membership to MEF – the global trade association for mobile content and commerce. With benefits including access to exclusive global networking events, trade events, speaking opportunities, analytics, member discounts on industry products & services, worth up to $50,000
    3. A dedicated feature in Red Herring
    4. Dedicated press release announcing the winners


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